Be part of it

Middlesex is a progressive London university that puts its students first.  They are proud to provide expert teaching that is informed by inspiring research and practice. The student’s fees rise changed the way young people thought about University and whether it was worth it for them. In the extremely competitive London market, Middlesex University recognised that they needed to think about how to reach prospective students in a unique way and stay ahead of their direct competitors.

My brief was to use digital, experience-based and engaging communication to drive recruitment of undergraduates, postgraduates and international students. I  won the pitch twice in a row and I worked with Middlesex on numerous long term campaigns. The first “Be part of it” campaign has been the most successful campaign activation ever for MDX.

In the words of Lucy Everest, Marketing Director, we were “great strategic partners delivering insights and bold creative that showcase all that is exciting about the Middlesex University brand.”