About This Project

The Art of Conversation



Spinnaker is an award-winning communications agency based in the heart of London. They create social content, digital advertising & experiential campaigns that get brands talked about. They are a team of thinkers, data insight discoverers, creatives and organisers. They deliver over 50 campaigns a year.

Spinnaker needed to refresh its branding. The concept was to get their potential customers’ insights into how they work, operate and what they are capable of through the colourful illustrations set in a fictional world of Spinnaker. The main characters, representing every role in the agency, were modelled in 3D and then placed in the virtual world.


Branding, Digital, Illustration